I graduated from the University of Lincolnshire and Humberside in 1997 with an honours degree in Business Studies. Since then my twelve years experience has spanned the PR, marketing, event management and sponsorship functions across a wide variety of Industry sectors, including technology, consumer, sports sponsorship, healthcare and for the last five years food, drink and nutrition. This has seen me launching functional foods and supplements, wheat, dairy and gluten free from foods and drinks, a celebrity nutritionist or two and that’s just the tip of the iceberg.

I bought into the Impact ethos that every client is different and so should be provided with a bespoke plan that makes the difference to their business whether that requires a press relations campaign, retailer promotion or nationwide events programme.

In my spare time I live in continual hope of a scorching UK summer, love a good barbeque and I’m a big football fan – both watching my team Coventry City or playing for my local Sunday league side.